Instructions
Choose from 12 strategies spanning 100 years of branding history. If you need multiple taglines for your company, platform, or products, you can add up to 3. Tagline development happens in month 3 of the 5 month program.
What kind do you like most?
Choose03
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every kiss begins with kay Kay Jewelers
fly the friendly skies United
the daily diary of the American dream WSJ

These stick in your mind with a consonant rhyme
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Breakfast of Champions Wheaties
the happiest place on earth Disneyland
the ultimate driving machine BMW

These claim categorical superiority
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click it or ticket N.H.T.S.A.
Don't leave home without it American Express
don’t put a cold in your pocket kleenex

These contrast risk and reward
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it’s not delivery, it’s digorno digorno
never stop exploring the north face
No software Salesforce

These overcome an obstacle
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melts in your mouth not in your hand M&Ms
Think outside the bun TacoBell
we try harder avis

These challenge the incumbent category
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have it your way burger king
Let your fingers do the walking YellowPages
You above all JetBlue

These say two things at once with double meaning
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It's everywhere you want to be VISA
JUSt do it nike
think different Apple

These compel us to act in a new way
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IMPOSSIBLE IS NOTHING Adidas
One of a kindness GlassyBaby
Shave time. Shave money. Dollar Shave Club

These put new words into an old saying
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maybe she’s born with it, maybe it’s maybelline maybelline
Double your pleasure, double your fun Doublemint Gum
It Keeps Going, and Going, and Going… Energizer

These help us recall by repeating words
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FINGER LICKIN’ GOOD KFC
Once you pop you can’t stop Pringles
taste the rainbow Skittles

These draw you in with attraction 
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ONE AND DONE KAYAK
the quicker picker upper Bounty
YOU CAN DO IT, WE CAN HELP THE HOME DEPOT

These solve a problem 
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can you hear me now? Good. Verizon
What's in your wallet? Capital One
WHERE’S THE BEEF? WENDY’S

These ask a question, the brand answers
Process
22 days 30

Client discovery

Explore concepts

Write taglines

Deliverables
Included 03

Strategy options

12

Tagline finalists

03

Trademark prep

01

Next Steps

After you add everything you need, put 2%a small downpayment and Bold will reach out to ask when you want to begin.

Details
Program
2%Mar - July or Sept - Feb
Pricing
52% + 48% cash + 50% note
Terms
2%65 csah payments + 1 note
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Tagline